A dedicated platform to bring your products to the BRITISH MARKETS, wherever you are.

A dedicated platform to bring your products to the BRITISH MARKETS, wherever you are.

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Prowexx Success Stories

It is hard to know what the UK import regulations on food are. Having a unique, accessible and user-friendly source such as Prowexx is a game changer for us.

Juan, a mango and pineapple farmer from Mexico

Prowexx idea to facilitate new products reaching the UK markets is great as I already have a few in mind. I wonder why this was not done before!

Aida, an expert in service design & innovation

The service provided by Prowexx is very valuable as it explores new markets for us without having to implement a heavy export strategy. Also, the fee structure is very attractive as it is predominantly upon the success of the operation.

Patricia, a major European beverage producer

Prowexx is the leading online platform dedicated to streamlining the relationship between small producers and the UK market

Prowexx is the leading online platform dedicated to streamlining the relationship between small producers and the UK market

Prowexx Client Cases



We work with Fruit producers from Latin America, Europe and the North Africa region to develop their business in Britain. Fruits can be challenging at times as we need to maintain the freshness of the product and overcome transport conditions and delays. Also, competitive markets mean that pricing and logistics, when done correctly can give us a decisive edge.

Olive Oil

Olive Oil

Several olive oil producers are benefiting from the platform to market their produce to the British market. Some of them are already established in their home countries and some others are new comers.We take great pride in introducing such a healthy Mediterranean product and provide the market with quality and innovative options.

Seasoning and Flavouring

Seasoning and Flavouring

A Huge and yet still an under developed market in the UK, we have clients from Europe and Middle East who are eager to succeed in exporting to UK. Some are successful in North America and some others in European countries. We work with 100 year companies as with  newly established one.



Like Fruits, vegetables can be a challenging product as freshness is key. Some producers from Tunisia, Netherlands and Spain are working with us and we have developed a good market expertise to take on more projects. Please get in touch whether you grow cucumbers, lettuce or sweet peppers!

Herbal Tea

Herbal Tea

A Japanese manufacturer has mandated us to bring their products to the UK. a competitive market and also an interesting product and marketing material adaptation. Prowexx team has developed a wealth of experience in most global markets allowing us to bring value to such setups and get them up to speed to British standards.

Healthy Food

Healthy Food

We help a group of producers from the same Mediterranean region promote and sell the produce in the UK. The common factor between these products is the great benefit they bring to people’s diets and the positive impact on their health. The European Union supports such initiatives and therefore facilitates our mission here.



Predominantly non alcoholic, healthy drinks are the focus here. Innovative product ranges such as Acai juice are en vogue especially with all the health benefit they carry.



Prowexx has established relationships in the Far East and in Europe to source Health and Beauty products. If you are looking for innovative products or other more established trends, you can ask our team for tips and advice.

Essential oils

Essential oils

Prowexx is also active in non food products. As an example, we are working with a South American supplier who produces Chia Oil, Moringa, Copaiba etc. These are particularly in demand in the cosmetics industry. Their logistics is quite easy too!

Prowexx For International Suppliers

Find your Business partners in the UK and establish your export business

Go-to-Market Service

  • Web based marketing platform dedicated to our customers with access to buyers online.

  • Privileged access to fairs and trade shows

  • Prowexx platform as a moderator to dialogue with buyers

Product adaptation

  • Product range analysis

  • marketing material upgrade

  • Pricing analysis and advice

Market Analysis

  • Existing products and sellers in the UK market
  • Product demand and opportunities
  • Market trends and identification of distribution channels


  • Export Procedure advice and insights

  • Access to trusted logistics and service providers

Prowexx For British Buyers

Access exporters and products from all over the world and get Prowexx to alleviate the selection process for you

Access to new Products and Partners

Buyers have a new way to find new suppliers and products on a single platform and with all the information needed to consider them.

Interact only with “UK-Ready” Suppliers

Suppliers on the platform have already been vetted and their value proposition (including their marketing material) perfected to be serious candidates to become a new partner to you. So you will spend less time filtering the offers and you only focus on developed and ready offers fitting your requirements.

Use the platform as your agent

Instead of dealing with many different interlocutors located in different parts of the world and face communication difficulties, you standardise the entire communication via our platform and save a lot of effort, avoid miscommunication, delays and inefficiencies.

A Suppliers repository and an execution portal

You will be able to track the progress of the procurement, store the relevant documents, reach the right parties and remove a bulk of manual processing from your operations.

Prowexx for Service Providers

New clients and business opportunities

Showcase your offer to many trade players in the UK and overseas. Get access to them and conduct your business via our online platform.

Enquiries quality and standardisation

You will have a single channel to deal with customers through the platform. You minimise operational risks and potential misunderstandings and conflicts.

Trusted network

Once on our platform, you only deal with companies that we vetted and are reliable and trustworthy.

Partners with

Who we are?

We want to empower our clients to grow their export business. We thrive to introduce digital solutions to a traditionally manual sector making the transactions safer, and more transparent thus upgrading to the entire value chain.

Contact Us
Rached Khanfir, Managing Director and CTO

Rached Khanfir
Managing Director

Rached has a rich experience in Finance, Technology and Retail. He worked at leading investment banks such as JP Morgan, Citigroup and BNP Paribas, where he led various structuring and marketing teams across worldwide markets. He also led a major project in opening a chain of retail stores. Rached graduated from Ecole Polytechnique.

David Crane, Senior Adviser

David Crane
Senior Adviser, Trade

David is a leading British publisher, owner and founder of Crane Press Ltd. He has a 35-year career in publishing and media sales and has served on boards at many distinguished names including Random House, Transworld and Pearson Longman. David has an extensive experience in international trade with unique knowledge of the UK import market.

Lina Hamdi, Marketing and Operations

Lina Hamdi

Lina joined Prowexx to enhance our marketing operations in the UK. Thanks to her, we are establishing ourselves as an innovative solution to our client base. She also conducts market analysis for new customers and assesses their “product to market” fit. Lina holds a double degree in marketing and is also passionate about charity.


Attilio Pietranera
Senior Adviser, Finance

Attilio advises the team on critical topics such as financing and business planning. He is a Non-Executive Director of several financial institutions and had senior positions as head of structured credit trading in major banks such as Merrill Lynch, Mediobanca and Deutsche Bank in London and Tokyo. Attilio is a graduate from Università degli Studi di Milano


Amin Bouafsoun
Senior Adviser, Strategy

Amin is a seasoned entrepreneur with an investment banking background. He advised institutional clients at Citigroup on strategic capital matters. He also launched the first Cloud Kitchen model in London in 2015 and mentored various start-ups in business development. Amin graduated from the LSE and EDHEC Business School France.

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