Top 5 digital transformation trends
With every passing year, the whole industry strikes some primary digital transformation trends. In 2019 there have been several hits and misses. Let’s have a look at them for a while. The industry met a lot of modifications in the Omni-channel trail and Al/cognitive computing.
But we can’t ignore the fact that we still have to accomplish lots of conversions to beacon technology and cardless checkouts. No doubt these technologies are streaming through the system but it is obvious that some new trends will be leading the commerce In the upcoming year 2020.
The following are the big digital transformation trends in retail for 2020.
Immediate Delivery Demand
Some stats calculated by world steering marketing networks clearly show that the consumers tend to receive the ordered products as soon as possible and the holdup duration is shortening. The marketplaces have to make sure that their services to clients become faster than before. Some of the apps serving in this regard are, Instacart and Shipt.
Research shows that 88% of the customers are ready to pay extra charges for the fast delivery of the products. Amazon has recently introduced a free one-day shipping offer. Amazon prime indicates that shoppers are no longer ready to wait for the delivery of the product for more than two days.
Amazon Prime Air even guarantees delivery of food in 30 minutes. Grubhub and UberEats are providing faster eating in and eating out services.
Prowexx as a leading B2B marketplace plans to provide even faster marketing services, regarding food and other consumer products to meet the standards of the world’s best marketplaces.
The question here is how the smaller retailers will be able to cope with the rising cost of faster services. The larger and smaller Amazon competitors are taking measures leading as third party logistic service providers to assist the smaller retailers.
Augmented Reality (AR Technology)
“ though, undoubtedly very useful as a tool for getting Instant information, there are certain contexts where…Augmented Reality is deemed to be inferior to real-world interaction”
These were the words that misconduct the usefulness of the AR technology that clearly seems to rule in 2020. Where you don’t need to physically experience a product before you have finally purchased it. The AR technology made product discovery the most convenient and virtual.
Many leading companies like Toyota and Target, Low’s launched their programs following Augmented Reality technology. The product procurement process in B2B marketplaces also has an upgrade in their systems to AR technology as a consumer product marketplace.
Artificial Intelligence(AI technology)
Today customers need their product marketplace to deliver them the more personal and more convenient services digitally. They need it all on one screen, providing them with full information about pricing, styles, dates and all other product-related data. A B2B marketplace can’t avoid the significance of AI.
Now it is very crucial to employ AI to stay at the top of the world ‘s vastly operating digital B2B marketing networks.
Customers are frequently dropping their demands and expectations to the consumer’s product marketplaces that are making it more challenging to meet the desired procurement services. AI programmers are required to assign the product discovery process more refined, personal and quick.
Social Shopping
In this era of digital transformation, AI has played a crucial role and it will be featured in the coming years because of its outstanding experiences. You use social media services like Pinterest and Instagram and get fascinated by the alluring images of dresses and foods catching up your attention and convincing you to fulfill your craving from the related consumer’s product marketplace.
The process is so much help that a smart digital device in your hands is making product discovery easier to examine, choose and then ordering it. The shopping has turned into a digital transformation making your experiences virtually cultivated.
Spatial Web
A mixture of both real and virtual realities, the Spatial web is a computing environment working in three-dimensional space. Billions of connected devices enable its working and are accessed by the interfaces of virtual and augmented realities.
In 2020 we are going to face an increasingly confusing situation in the retail via Spatial Web. You are able to use digital services picturing yourself into a virtual or artificial environment.
This confusing strategy is crushing the market for its disadvantages but at the same time, if used effectively and intellectually they can prove to be the game changers for the retailing and commerce marketplaces.
